Nature, Bottled.
We revive the ancient wisdom of aromatherapy - the 6,000-year-old tradition of using pure essential oils and botanicals to nurture mind, body and spirit - and bring it into everyday modern life.
Three principles. Zero compromises.
01
Pure by definition
Every formula is free of synthetic additives, parabens, SLS and SLES. What goes in is only what nature provides — cold-pressed oils, pure essential oils, hydrolats, and responsibly harvested botanicals.
02
Ancient methods, modern standards
Products are prepared following apothecary traditions — in porcelain mortars, in small batches — inside our GMP and ISO 9001-certified Istanbul laboratory. Old craft, verified quality.
03
Aromatherapy for every day
We exist to make aromatherapy a daily ritual, not a spa luxury. From morning skin care to home fragrance to travel protection — our products are designed to be lived with, not saved for special occasions.
From origin country to your hands
HMA works closely with local Turkish producers for rose, rosemary, sage and thyme, while all other essential oils are sourced directly from the countries where they grow best. Most base oils are produced in-house from Turkish herbs. Purity is non-negotiable — if the best source is abroad, that is where we go.
Rose & Rose Water
Turkey · Isparta
Sourced from organic-certified Rose Therapy Gönen Gül, grown in the rose valleys of Isparta. Harvested at the right moment, processed with care.
Rosemary, Sage & Thyme
Turkey · Local farms
Collected responsibly at the right time of year from Turkish producers. Plants harvested with traditional knowledge intact.
Pure Essential Oils
Origin countries · Global
Lavender from Provence, ylang-ylang from Madagascar, grapefruit and geranium from their native growing regions — always from origin.
Cold-Pressed Base Oils
In-house · Istanbul lab
The majority of our carrier oils are produced directly in our Kuzguncuk laboratory using Turkish herbs, giving us full control over quality and freshness.
Learning aromatherapy, hands-on
Beyond products, Homemade Aromaterapi is a school. HMA has run monthly workshops from the beginning — four-hour sessions covering the science and practice of essential oils, how to create personal blends, and how to incorporate aromatherapy into daily wellbeing routines.
Workshops cover topics including essential oil blending, chakra balancing, seasonal formulation, and natural home care. They are designed for everyone: first-time curious visitors and experienced practitioners alike.
The brand also offers certified aromatherapy training for those who want to go deeper — carrying forward Aslı's own journey of formal study.
What we stand for
100% vegan & cruelty-free
No animal-derived ingredients. No animal testing at any stage of development or production. Every product is safe for people and kind to the planet.
Additive-free formulation
No synthetic preservatives, parabens, SLS, SLES, phthalates, colorants, or fragrances. What you see on the label is exactly what is in the bottle.
Sustainable packaging
Glass packaging is preferred wherever possible. Customers are invited to return finished glass cosmetic packaging at any Homemade Aromaterapi store for recycling.
Small-batch production
Every product is made in small quantities in our Istanbul laboratory. This ensures freshness, traceability, and the kind of attention that large-scale manufacturing cannot replicate.
Collaboration: Homemade Aromaterapi × Zara Home
Thirteen years after opening a tiny shop on the Bosphorus, Homemade Aromaterapi brings its natural aromatherapy philosophy to a global audience through a landmark collaboration with Zara Home's "Casa Sem Tempo" collection.
Homemade Aromaterapi's first shop in Kuzguncuk, Istanbul in 2012, her ambition was focused and local: bring the ancient wisdom of aromatherapy into the everyday lives of the people around her. Thirteen years later, that same philosophy is reaching millions of homes across Europe and the United Kingdom — in partnership with one of the world's most recognized home lifestyle brands.
Homemade Aromaterapi has announced a global collaboration with Zara Home, contributing five products to the brand's new "Casa Sem Tempo" collection — a name that translates from Portuguese as "Home Without Time," evoking a sense of timeless, unhurried living that aligns naturally with Homemade's own founding philosophy.
Certified Quality, Verified by Nature
ISO 22716:2007
Good Manufacturing Practice for cosmetics — our Istanbul laboratory meets the international standard for safe, controlled production of every batch.
ISO 9001:2015
Our quality management system is certified to the International Quality Management System Standard, ensuring consistent processes from formulation to delivery.
Organic Agriculture
Rose Therapy Gönen Gül — our rose ingredient partner — holds an organic agriculture enterprise certificate under Turkey's Official Organic Farming Regulation (TR-OT-011).
Preservative-Free Formulas
We use Cosphaderm® Sodium LAAS (Sodium Levulinate & Sodium Anisate) — a COSMOS-certified, plant-derived antimicrobial that protects formulas without traditional preservatives.
What others say about us
